Big Deal

Plot

In 1997, when the Asian financial crisis hit Korea, Gukbo, the number one Soju company is on the brink of bankruptcy. In the high-stakes market of M&A, In-beom, a young ambitious associate at global investment firm Solquin, heads back home to take Gukbo as his first target. Hiding his greediness, In-beom approaches Jong-rok, an executive loyal to Gukbo, as an innocent consultant aiming to rehabilitate Gukbo. While In-beom digs deeper into Gukbo, he finds this may lead to an unlikely outcome.

About Big Deal

Big Deal (Korean: 소주전쟁) is a 2025 South Korean semi-autobiographical drama film loosely based on the real-life sale of Jinro during the 1997 Asian financial crisis. The film follows Pyo Jong-rok (Yoo Hae-jin), a patriotic financial director at a soju company, and Choi In-beom (Lee Je-hoon), a revenue-driven global investment employee, as they clash over the fate of Korea's national liquor brand. It was released theatrically in South Korea on May 30, 2025. The film was originally directed by Choi Yoon-jin but her name was omitted from the final credits after the production company, The Lamp, dismissed her, citing allegations of script appropriation. A Seoul court rejected her injunction to reverse the dismissal, allowing Big Deal to be released without her directorial credit.

From Wikipedia, CC BY-SA 4.0.

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